The Stitcher

Threading Great Brands with Passionate Fans.

“The Authentic Narrative of Customers”: Q&A with Norwegian Cruise Lines VP Rob Casas

Q&A with Rob-Casas-NCL

Here at Needle, we relish the opportunity to speak with customers about their experiences with the product. We recently had the chance to talk with Needle customer Rob Casas, VP of eCommerce at Norwegian Cruise Line, from Miami, Florida. We talked especially about their experiences prior to using advocates on their website and how advocates […]

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Carina

CONTENT DIRECTOR

Make Smartphone Showrooming Work For You

Worried about showrooming? Retailers had better be concerned–new studies are showing that stores are leaving hundreds of billion dollars on the table, a third of their sales. The phenomenon of showrooming is here to stay. Retail TouchPoints puts the figure at 35% of Americans who view products in store and then end up purchasing them online. […]

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Carina

CONTENT DIRECTOR

How Do You Measure Engagement?

Advocacy programs that enable brands to deploy their advocates to engage with customers are proving to be an excellent driver of new incremental revenue. But any program has to provide one critical measurement: what is the ROI of advocate engagement? Proving that what an advocate does is effective, measuring the real impact of engaging with […]

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Carina

CONTENT DIRECTOR

Does Amazon’s Smartphone Put Mobile Customer Experience on Notice?

Responsive Mobile Interface by Needle

Last week news broke that Amazon, the eCommerce behemoth, is set to release a new smartphone this summer, pushing them into direct competition with Apple and Google in the battle for your mobile eyeballs. While specific details about the smartphone’s capabilities are currently under wraps, a central question is if Amazon, seller of everything, will […]

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Carina

CONTENT DIRECTOR

The 3 Types of Advocates That Yield the Best Customer Experience

Identifying who your advocates are isn’t enough to get them to take the next step: engaging with your shoppers to create exceptional, personalized customer experiences. Your advocates can be deployed to drive incremental revenue, but you have to step beyond identifying them and look at who they are, why they advocate for you, and what […]

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Carina

CONTENT DIRECTOR

Apply the Right Advocates for Better Engagement

You’ve probably identified who your brand and product advocates are; they might be casual users, reviewers, devoted shoppers, or even loyalty program members. But did you know that you can take those advocates you’ve identified and break them down into types of advocates? Once you’ve isolated the types of advocates your business attracts, it makes […]

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5 Ways to Make Your Online Customer Experience Better

5 Ways to Make Your Online Customer Experience Better

The empowered shopper is here. They are informed, connected, and skeptical of marketing messages. They control when, where, how, and if they engage with a brand. This is evidenced by the rise in mobile device usage. Today, 28 percent of people use a mobile device in retail stores to ask friends or family for advice, […]

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Carina

CONTENT DIRECTOR

New Needle Responsive Interface Making Customer Experience Waves

Responsive Mobile Interface by Needle

Mobile conversions are a real issue for retailers. How to provide an exceptional customer experience, no matter which device a visitor is using, isn’t just a challenge, it’s a necessity to remain competitive. Needle is excited to introduce new responsive interface, creating an exceptional mobile shopping experience through upgraded technology and a sleek user experience. […]

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